Moving Mountains: Inside Masani Group’s Logistics and Warehousing Excellence

In the intricate web of industry, timely delivery is the thread that holds it all together. Whether it’s raw materials for manufacturing, construction supplies for real estate, or finished products like cement or tea — everything depends on efficient logistics. The Masani Group, through its specialized logistics division SB Logistics, powers this movement with precision, reliability, and scale.

With a robust fleet of over 150 vehicles, SB Logistics is one of the leading transportation providers in North Bengal. Their range includes bulkers, heavy-duty trailers, 14 to 22-wheelers, and container trucks. This variety enables the company to cater to a diverse set of clients — from cement manufacturers and industrial units to retail suppliers and government contractors.

One of SB Logistics’ key strengths lies in its specialization in fly ash transport. Fly ash, a byproduct of coal combustion, is a critical ingredient in cement manufacturing. SB Logistics ensures its consistent supply across key regions such as Assam, Bengal, and even neighboring Nepal — helping the group’s own cement units as well as partner factories meet production goals without interruption.

But moving goods is only half the story. The warehousing arm of SB Logistics is equally vital. Strategically located warehouses — both covered and open — are spread across Siliguri, Jalpaiguri, and Cooch Behar. These serve as staging grounds for goods in transit, bulk storage for industrial inputs, and distribution points for time-sensitive products.

Technology is a game-changer, and SB Logistics doesn’t shy away. Each vehicle in the fleet is GPS-enabled, allowing real-time tracking for clients and internal supervisors. This reduces the risk of theft, ensures timely arrival, and enhances route optimization. Clients can view expected delivery timelines, monitor movement, and get instant updates on delays or diversions.

Behind the tech and steel are people — the trained, experienced operators who power these machines. SB Logistics invests heavily in driver training, safety protocols, and vehicle maintenance. This minimizes breakdowns and ensures that every delivery is both on time and safe.

Environmental responsibility is also integrated into operations. Vehicles are upgraded to meet current emission norms. Fuel efficiency and waste reduction in warehousing are key priorities.

From building highways to fueling industries, SB Logistics doesn’t just transport goods — it moves trust. It connects regions, drives progress, and supports the broader Masani ecosystem across hospitality, manufacturing, and real estate.

With scale, strategy, and service, Masani Group’s transportation and warehousing wing is truly moving mountains for North Eastern India and beyond.

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